Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup.
“Ram trucks are the longest-lasting most durable pickup trucks in Canada and additionally, Ram 1500 recently won the prestigious 2012 Canadian Truck King Challenge,” said Ed Broadbear, Vice President of Marketing, Chrysler Canada, Inc. “Adding the Laramie Limited to our Ram lineup will satisfy the demands of the truck buyer looking for an upscale, refined version of our extremely capable Ram truck.”
The new Ram made its debut at the 2012 Chicago Auto Show, which opens to the media on Wednesday, Feb. 8.
ExteriorRam Laramie Limited gets a body-coloured front fascia with fog lamps and a matching, painted rear bumper. (Ram Laramie Limited 2500 and 3500 models in white and silver exterior colours get chrome front and rear bumpers.) The Laramie Limited’s chrome grille surrounds billet inserts that are featured on Ram Sport models. Understated chrome accents include body-side moulding, mirrors, door handles and tubular side steps.
The Laramie Limited’s body-side has a clean, “street truck” look and eliminates the traditional HEMI®, Cummins® and Ram model line badges.
Tailgate badging includes the chrome Ram’s Head logo and a small italicized block-letter “Limited.”
Ram 1500 Laramie Limited shares 20-inch forged aluminum wheels with the Ram Laramie Longhorn. Polished surfaces are accented with painted silver pockets. Heavy Duty models feature 17-inch fully polished aluminum wheels. Wheel centres are embossed with the Ram brand name.
The Ram 1500 Laramie Limited is available in five exterior colour choices, including: black, bright silver metallic, bright white, deep cherry red pearl and mineral grey metallic. Ram Heavy Duty models are available in black, bright silver metallic, bright white and mineral grey metallic.
InteriorThe 2012 Ram Laramie Limited Edition features a modern, luxurious interior.
A full-leather cockpit with dark slate Natura Plus leather seats and engraved details lend the Ram Laramie Limited an unmatched level of sophistication and style.
Contrasting medium greystone leather piping provides seat-edge emphasis. Additional accents are created along either side of the piping by medium greystone deck-seam stitching.
The Ram Laramie Limited’s cavernous double-stacked centre console is topped with a soft, double French-stitched full-leather lid.
In addition to 100 per cent leather seat coverings, Ram Laramie Limited gets a premium leather-wrapped steering wheel and shifter -- console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium greystone X-stitch detailing sets off both the steering wheel and shifter.
Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented with the same dual French stitch used on the centre console lid and instrument panel.
Ram Laramie Limited editions receive remote LED lighting at the inside door handles and a full-length light that illuminates the truck’s multi-function lower map pockets, front and rear.
The dash features a centre stack trimmed in high-gloss piano-black. Liquid graphite side bezels and bright chrome vent rings complete the centre stack’s detailing. Piano-black finishes also are used in the door panels and are trimmed in bright chrome.
Ram Laramie Limited’s gauge cluster is accented with pad-print chrome rings that share the high-end appearance of a gentleman’s watch and include the imprinted message: “Designed in Detroit.” Gauge needles are finished in liquid graphite.
A liquid graphite glovebox spear with pinstriped details and black and chrome “Limited” badge complete the dash.
Beneath the dash is soft foot-well lighting, providing both a functional and aesthetic interior enhancement.
Passengers also enjoy solid dark slate premium berber carpet floor mats with medium greystone accent stitching. Rear flap-closure seatback map pockets with modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.
Other FeaturesRam Laramie Limited also is equipped with a gps navigational radio, remote start, ParkView® rear back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats.
Ram Laramie Limited will be available in 1500 (1/2-ton), 2500 HD (3/4-ton) and 3500 HD single rear wheel (1-ton); Crew Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.
Laramie Limited will join the other Ram trim levels, which include: ST, SXT, Tradesman, Express, SLT, Outdoorsman, Big Horn, Sport, Sport R/T, Laramie, Laramie Longhorn and Power Wagon (2500 only).
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